WHY VIDEO?

Vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.

  • Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%.

  • 76% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time.

  • Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. Video does it all.

  • You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase on how much videos affect your search engine rank.

  • YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and a number of smartphone users is growing, your video audience keeps getting bigger and bigger.

  • 98% of users say they’ve watched an explainer video to learn more about a product or service.

  • Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. This is one of the most important driving forces of video advertising.

  • 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.

Source: https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/

Next to this article there are a million others. Just google them. Next to the fact that film and video are nowadays a must for every organization or company, it’s also a lot of fun to make.

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